Viewership & Content Dashboard Using Power BI & Azure for Media Industry

The client is a leading Indian media company seeking to augment their SharePoint Online content management portal with advanced Business Intelligence (BI) capabilities.

The company faced challenges in:

Lack of a powerful BI solution integrated with their existing systems
Inefficient handling and analysis of weekly viewership rating data
Limited ability to make data-driven decisions
Need for dynamic visualizations and in-depth reports

NGenious proposed a solution which entails:

Leveraging Power BI within Office 365 for advanced analytics
Utilizing Microsoft Azure for robust data storage and management
Implementing Power BI's Data Gateway for seamless data access
Employing Agile development methodology for dashboard design

The implementation process involved:

Designing and developing custom Power BI dashboards
Importing weekly viewership rating data into Microsoft Azure database
Creating dynamic visuals and in-depth reports
Implementing a cloud-based solution for accessibility and cost-efficiency
Utilizing Agile methodology to incorporate ongoing client feedback

As a result of this implementation, the client experienced significant improvements:

Enhanced data-driven decision-making capabilities
Zero maintenance costs due to cloud-based solution
Ability to access data from anywhere, at any time
Visually engaging user experience
Dynamic visualizations for better data interpretation
In-depth reports for comprehensive analysis

Want to learn more about how we helped this leading Indian media company revolutionize their analytics with Power BI and Azure? Download the full case study now!