Streamlining Marketing and Sales Process using Microsoft Dynamics CRM 2013 for an Precision Engineering Parts Manufacturer

Established in 1962, our client, is a division of a prominent Indian manufacturing company, partnered with an international firm to pioneer precision gauge production in India. They've earned export excellence awards for their consistent precision engineering, serving the global engineering and metalworking industry.

Seeking CRM assistance, they aimed to achieve the following objectives:

  • Streamline marketing and sales processes
  • Automate campaigns for trade shows, seminars, and conferences

To address these needs, NGenious proposed a solution which entails:

  • Microsoft Dynamics CRM 2013 for its robust marketing
  • And sales automation features

The implementation process involved:

  • Successfully deploying the CRM solution
  • Customizing it to fit the client's specific requirements

As a result, the client experienced significant improvements in their operations, including:

  • Increased efficiency
  • Improved productivity
  • Better campaign management
  • Enhanced customer engagement

Want to learn more about how this precision engineering company achieved success with Dynamics CRM? Download the full case study now!