Clifton Coffee Roasters is at the forefront of the United Kingdom’s booming coffee industry. It provides high-quality coffee, machinery, service, and training to coffee shops and has recently undergone digitization to help it compete successfully with larger companies. As Clifton Coffee Roasters’ business grew, so did the company leaders’ ambitions. The company replaced a range of unconnected communication and collaboration tools with Microsoft 365 services and has already built bespoke workflows to make life easier for its field engineers and roastery staff, saving thousands of pounds in the process. Now, they provide additional services like technical support and delivery service to coffee shops across the UK.
Check out this video to see how they leveraged communication technology from Microsoft to grow their business and expand its reach across the UK.
According to Josh Clarke Director of Coffee (Clifton Coffee Roasters), “With Teams, we immediately felt the impact of having channels where you get a fast response because your question is relevant to that channel rather than something that could get lost in a giant group chat on WhatsApp. We have a more reliable record of machine usage means that we’ve been able to sell 30 percent more water filters since the move to Microsoft 365. We’ve had to up our game to serve larger customers—in part by moving to Microsoft 365. We’re now in the same league as larger engineering or roasting firms. And … we’re well placed to compete at this level.”
In addition to using Teams to communicate on both their laptops and smartphones, employees at Clifton Coffee use SharePoint Online, OneDrive, and Forms to share files and media—and to request leave, file expenses, and collect feedback on the coffee trading. Clifton Coffee also gathers feedback from customers about its training sessions, sending forms out automatically along with invoices, which is already helping improve customer service levels. These digitized checks save employees about one hour a week and deliver further savings of more than £500 each week by removing inefficiencies and inaccuracies in the process. Clifton Coffee’s newly digitized business puts the company in a great place to move to the next phase of growth. After working with a developer to create a bespoke operations package, it plans to implement Microsoft Power BI for clear insights into its business.
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